Annie Selke believes your home should make you happy! In 1994, she established Pine Cone Hill, a sensational collection of bedding, sleepwear, window panels, table linens, and decorative accessories. Annie is passionate about inspired living, and her home products charm with unexpected patterns, punch-drunk color, and down-to-earth elegance. Whether you’re building a beautiful boudoir or a rustic retreat, Pine Cone Hill has everything you need, in top-quality fabrics and imaginative designs.

A favorite of interior designers, Hollywood stylists, and home-decorating aficionados alike, Pine Cone Hill has garnered rave reviews nationwide and is handpicked for more than 300 magazine features and columns, newspaper articles, blog posts, online chats, and TV segments each year. Pine Cone Hill products are designed in our headquarters in the Berkshire Hills of Massachusetts, and sold by over 2,000 fine retailers in North America.


Our Mission Statement

We are a spirited, design-driven family of companies that creates enthusiasm through our timely and timeless lifestyle products and our caring commitment to people and process.

Our mission drives our business and our profitability feeds our mission.

Our Goals

Our Commitment to Quality

We maintain high quality standards, quality of design and consistency of vision. That commitment extends to all aspects of product, presentation and practice.

Our Commitment to Customers

We consider our customers an extension of our company family and build a strong relationship through friendly, prompt and knowledgeable service and support.

Our Commitment to Employees

We support the overall well-being of our employees through professional and personal development and honor the balance between work and home life.

Our Commitment to Culture

We have a culture of fun and mutual respect. We nurture a lively and dynamic environment where people are encouraged to be creative, collaborative and responsible and feel upbeat, optimistic and engaged.

Our Commitment to Continuous Improvement

We evaluate our processes, measure our results and utilize feedback in order to implement more efficient and effective ways of doing business.

Our Commitment to Responsible Practice

We are committed to being good citizens locally and globally. We make ethical, fiscally sound and socially responsible choices and decisions.

Our Commitment to Community

We are a global company based and invested in the Berkshires striving to be an employer of choice.

Our Values

  • We celebrate creativity, innovation and initiative.
  • We expect all our employees to uphold our high standards and support our common goals.
  • We respect the individuality of our employees and value their unique contributions to our team.
  • We balance hard work with optimism and humor.
  • Each member of our team accepts responsibility for their choices and actions.
  • We are clear, honest, compassionate and fair in all our interactions.
  • We work with professionalism and enthusiasm.